2.22.2010

What Are People Looking For Online? What Are They Willing to Pay For?

When you're thinking about launching a blog OR developing a web-based business. It doesn't hurt to check into what type of content and services people are actually looking for online.

Entertainment and media seem to be the biggies--whether thats music, movies, games, video OR online newspapers, magazines, radio or blogs. Here are the actual breakdowns from The Nielsen Company. The link below will get you to the full research findings.

Percent of global online consumers who have paid OR would consider paying for various types of content online – Fall 2009
Content
Music57%
Theatrical movies57%
Games51%
Professional produced video (including current television shows)50%
Magazines49%
Newspapers42%
Internet-only news sources36%
Radio (Music)32%
Podcasts28%
Social communities28%
Radio (News/Talk)26%
Consumer-generated video24%
Blogs20%
Source: The Nielsen Company.  n=27,548

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