Poor META data can drive people away; good META data can increase Website rraffic.
META Data consists of a TITLE, DESCRIPTION AND KEYWORDS that are placed into the code of every web page to be seen and read only by search engines
GOAL of writing META Data is to à enable Search Engines to accurately index page.

Search Engines like Google, Yahoo, AltaVista, index all web pages on the Internet by looking at the META Data + CONTENT listed on each individual web page.
The more accurately the META Data (TITLE, DESCRIPTION, KEYWORDS) matches or reflects the unique content on a page, the better the ranking of that page in Search Engine search results.


Review the content on your page and list the words and phrases and themes that best represent the content of that page. Try to choose words or short phrases that people might type into search engines to find that page or information about that subject).
Basic Rules:
TITLE: The TITLE and META TITLE can be similar – however their roles can be slightly different. You should be under 10 words (30-60 characters), summarizing the content on the page. Include one or two of the most important keywords from the content of that page. Be engaging & interesting, causing people to want to visit that page.
DESCRIPTION: With the META DESCRIPTION expand upon the meta title, describing in more detail what’s on the page. This will appear on the search engine’s search results page “describing” your web page. Be under 15 words, 110-150 characters is good.
KEY WORDS: List META KEYWORDS in priority, from most important to least important, separating each keyword or key phrase with commas. Never repeat key words more than 3 times. Using approximately ten keywords is more effective than having a long list of keywords. Never use keywords that have nothing to do with the content of the page they’re put on, but instead use meta keywords that match the content (actual words) on each individual page.

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