2.16.2010

How Much Data Do We Digest?

Accorcording to "How Much Information? 2009 Report on American Consumers" by Roger E. Bohn James E. Short http://hmi.ucsd.edu/pdf/HMI_2009_ConsumerReport_Dec9_2009.pdf 



Americans spend a huge amount of time at home receiving information, an average of 11.8 hours per day. 

• Bytes of information consumed by U.S. individuals have grown at 5.4 percent annually since 1980, far less than the growth rate of computer and information technology performance. 

• Roughly 3.6 zettabytes (or 3,600 exabytes) of information were consumed in American homes in 2008. Americans spend 41 percent of our information time watching television, but TV accounts for less than 35 percent of information bytes consumed. 

• Computer and video games account for 55 percent of all information bytes consumed in the home, because modern game consoles and PCs create huge streams of graphics. 


The streams of data they measured came from TV, Computers, Print, Phone, Radio, Movies and Recorded Media.

The majority of our reading is done off computer screens. The most data-intensive activities we engage in are video games.

Lot's of interesting info in this study. Check it out.

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